FAQs

Who needs a personal brand?

Illume's personal branding services are ideal for:

Business Leaders and Executives
CEOs, founders, and high-level executives who want to:

  • Gain clarity on their core values and unique strengths to gain board seats, funding, and achieve professional goals

  • Develop a compelling brand identity that aligns with their professional goals

  • Enhance their visibility and credibility within their industry

  • Attract top talent, partnerships, shorten sales cycles, and new opportunities

Entrepreneurs and Startup Founders
Those looking to:

  • Establish themselves as thought leaders in their field

  • Create a personal brand that complements and elevates their company's brand

  • Build trust and credibility with potential investors and customers

Professionals Seeking Career Advancement
Individuals aiming to:

  • Differentiate themselves in a competitive job market

  • Position themselves for promotions or career transitions

  • Develop a consistent and authentic online presence

Thought Leaders and Industry Experts
Those who want to:

  • Amplify their influence and reach within their industry

  • Create a content strategy that showcases their expertise

  • Secure speaking engagements and media opportunities

Anyone at a Professional Crossroads
Professionals who are:

  • Feeling stuck or have reached a plateau in their career

  • Looking to reinvent themselves professionally

  • Seeking to align their personal and professional identities

Illume's approach is particularly beneficial for those who recognize the importance of personal branding but may lack the time, expertise, or objectivity to develop their brand effectively on their own (which we do not recommend). By working with Illume, clients can expect a strategic, tailored approach that uncovers their authentic personal brand and amplifies it to achieve their professional goals.

What is Illume's approach to personal branding?

Illume's approach illuminates from the inside out. We uncover, reinforce, and amplify your authentic personal brand by focusing on your core values and philosophies

How does Illume help business leaders with their personal brands?

We help business leaders gain clarity on their core values and philosophies, enabling them to chart their personal and professional paths with purpose and alignment. We then translate these insights into a compelling brand identity, clear messaging, and a positioning strategy.

What services does Illume offer?

Illume offers a wide range of services including brand clarity, brand strategy, brand identity and messaging, thought leadership development, content strategy, PR and media relations, LinkedIn strategy and management, visual design, website design, and corporate training.

How long does the personal branding process with Illume typically take?

The process typically takes 4-6 sessions of 60 minutes each, plus some homework. Most clients choose a package of that includes Phase 1 and Phase 2 which provides a complete strategic communications plan for their personal brand in addition to monthly maintenance and implementation.

What makes Illume's executive branding approach unique?

Illume's approach is holistic and focuses on uncovering your authentic self. We dive deep into your story, vision, and career trajectory to create a unique personal brand narrative and position

Does Illume offer ongoing support after the initial branding work?

Yes, Illume offers ongoing implementation support through quick monthly check-ins and assistance in building thought leadership online through content management services

How does Illume ensure the authenticity of a personal brand?

We focus on uncovering your true self through in-depth interviews and assessments, ensuring that your brand reflects your genuine values, strengths, and vision

What kind of results can I expect from working with Illume?

By working with Illume, you can expect to gain clarity on your personal brand, develop a compelling brand identity, enhance your visibility and credibility in your industry, and create a strategic plan for ongoing brand growth and influence

What are the three phases of the process?

Phase one includes uncovering clarity through research and discovery, Phase 2 focuses on amplification, and Phase 3 is personalized just for you.

  1. Phase 1 - Uncover

    1. Part 1

      • Brand Assessment

      • Competitor Analysis

      • Stakeholder Analysis

      • Brand Perception Survey

      • Narrative Discovery

    2. Part 2

      • Brand Strategy Development

      • LinkedIn Profile Optimization

    2. Phase 2 - Amplify through LinkedIn

    • Identify Objectives

    • Content Creation

    • Video Content Production

    • LinkedIn Management

    • LinkedIn Reporting

    3. Phase 3 - Personalization

    • This is specific to you and your ongoing needs and goals.